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5 best automotive SEO practices for doing business in 2022

5 best automotive SEO practices for doing business in 2022

Whether you run a car or truck dealership, tire store, or any other type of auto business, search engine optimization (SEO) is a critical ingredient in any high-impact marketing campaign.

In many industries, including the automotive sector, digital marketing spend now exceeds even conventional advertising.

Since 2015, automotive marketing experts have significantly increased their SEO budgets, while spending on traditional channels such as TV has remained flat or even increased declined throughout the automotive industry.

Many shoppers are seriously starting to automatically search websites like EveryCarListed.com or TrueCar, spending about 14 hours research dealers, prices and reviews before ever contacting a company like yours.

What’s more, a full 53% of mobile and desktop users click on organic search results instead of paid ads.

All these statistics make one fact extremely clear: SEO is a set of tactics you can’t afford not master in 2022.

However, Auto SEO is not a “set and forget” solution.

Google changes its algorithm 500 to 600 times a year.

To stay on top of these changes — and top Google’s search results — you need to know what factors matter.

ready to start?

Let’s dive into the most powerful SEO techniques for car dealers and other car companies in 2022 – and explore how you can drive new prospects directly to your website by making these practices part of your SEO strategy.

1. Develop original auto SEO content and add rich text snippets

While a website can be a powerful tool for reaching customers outside of a dealership’s designated market area (DMA), figuring out exactly how much content to include on each page of your website can be tricky.

You may have heard that Google prefers pages with 1,600 words or more — and while that’s certainly true for longer content like blog posts, most visitors won’t read more than a few hundred words per page.

However, Google prefers longer word counts for in-depth content such as automotive blog posts.

Although estimates vary, most experts estimate the ideal length of a blog post to be somewhere between 1,500 and 2,400 words.

As a general rule, marketers agree that you can safely stick to a length of about 1,600 words per message, give or take a few hundred words.

Posts of this length typically outperform shorter posts, as long as they’re original, unique, and relevant (more on this under Technique #2 below).

And surprisingly, this result applies to all business types, including car dealerships and other car companies, and to all geographic locations worldwide.

When posting blogs and setting up web pages, make sure your web developer or SEO expert adds something rich snippets

Rich snippets are bits of code that tell Google what text to display when it summarizes a page in search results.

Combined with schema markup (described under Technique #4 below), rich snippets will make your pages stand out from the crowd, with visually striking messages that drive customers to click.

2. Integrate video SEO into your marketing strategy

If you work in the automotive industry, you know that video SEO is essential to reaching potential customers.

After all, car dealerships are one of the most popular categories on YouTube.

And since YouTube is the second largest search engine, it’s important to make sure your videos are properly optimized to appear in search results.

Studies have shown that internet users are much more likely to watch a video than read a block of text. By optimizing your videos for search engines, you can dramatically increase your chances of being seen by potential customers.

In addition, videos are also more commonly shared on social media, meaning they have the potential to reach an even wider audience.

Fortunately, you can follow a few simple tips to improve the SEO of your car dealership video.

  • First, make sure your videos have a lot of keywords† Use relevant keywords in your title and description to help your videos rank higher in search results.
  • Second, keep your videos short and sweet† Nobody wants to watch a long, boring car commercial. Aim for two minutes or less.

3. Make sure your entire site loads nicely on mobile devices

More than from 2022 57% of all online traffic (more than 12 billion searches) comes from mobile devices such as smartphones and tablets.

However, the average bounce rate is 51.6% for mobile users† This can happen when a page doesn’t load properly on their device – and most of those customers never come back for a second look.

In other words, under the 18,000+ car dealers and other auto companies in the US, the ones that don’t take mobile searches seriously are: sacrifice more than half of their potential customer base

That’s a whole lot of profit margin to leave on the table.

The good news is that you can capture that market share for your own auto business by implementing a beautiful mobile version of your website.

A reasonably skilled web developer can make your site automatically detect mobile browsers, recognize each user’s screen size, and customize each page to look tailored to that person’s display.

As more mobile users spend time on your site, your search ranking will rise rapidly.

4. Add Car Dealer Scheme and Claim Your Google Business Profile

You may have noticed lately that large detailed info boxes about local businesses appear at the top of your Google search results.

These company profiles automatically extract information from that of a company Google Business Profile and show color photos of the business, a map with directions, and details like opening hours, contact details, and even popular visiting times.

You can set up your own big colorful box by claiming your free Google Business Profile (GBP) – which only takes a few minutes.

Then ask your web developer or auto SEO expert to add schema markers to the most visited pages on your website.

Schema markup code tells Google how to organize and display the information it finds on your site, such as images, street addresses, hours of operation, and rich text snippets (explained in Technique #1 above).

In particular, make sure you AutoDealer Schedulethat Google will use in conjunction with your Google business profile to create a display box that grabs attention at the top of potential customers’ search results.

Once you’ve set up your Google business profile, don’t forget to ask every happy customer for a positive review.

Positive reviews will increase your position in the local search resultsadd valuable social proof to your profile on search pages and measurably increase the chances of your business showing up in search results on Google Maps and other GPS apps.

5. Leverage Strategic Relationships for Link Building

The more third-party sites linking to your pages, the more trustworthy and relevant your business appears to Google, especially when those inbound links come from relevant keywords.

Inbound links, also known as “backlinks,” are the cornerstones of an effective link building strategy, which can drive a flood of organic search traffic to your site if done expertly.

The principle is simple: contact the owners of businesses and other organizations you work with and ask them to link to specific pages on your site.

For example, if you want to drive traffic to a page titled “Miami Florida BMW Dealership,” you can ask a local auto parts distributor to add a link to your website and explain how they can benefit from it.

Obviously, link building can take some finessing.

Start requesting inbound links from companies and organizations in your area whose opinion Google values ​​extra when it comes to backlinks.

For example, consider requesting inbound links from local charities and sports teams you support, as well as suppliers you work with.

In short, it doesn’t take much to update your auto SEO strategy for 2022 – just some original content, video and mobile optimization, Google Business Profile management, AutoDealer schema and link building.

Master these techniques and conquer the lion’s share of the car market in your area.

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Featured Image: iQoncept/Shutterstock

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