When people think of high-end Toyotas, Lexus probably comes to mind – it’s the luxury division of the Japanese automaker, after all.
But the division operates independently from a separate headquarters. A Lexus isn’t just a souped-up Toyota — and anyway, if you’re looking to spend a lot of money on a car, you don’t have to leave the Toyota nameplate behind in the first place.
Toyota built its reputation reliability and affordability. While the former is the hallmark of every vehicle the company builds, you can get a lot more than just a reliable car if you’re willing to spend a little extra money — or a lot.
If you’re making enough to shop for cars, trucks and SUVs in the high fives, Toyota’s higher-end vehicles offer all the reliability the brand is known for with extra portions of luxury, power and prestige.
Are you looking for a car that is beyond the budget of the average driver, but built by a brand you can trust? Then customize these Toyotas.
The full-size Sequoia is the most expensive SUV in the Toyota range. Yet it is still cheaper than its main rivals in the large SUV category, namely the Ford Expedition and Chevy Tahoe. It’s packed with impressive standard features, including a rare stock V-8 engine – 5.7 liters and 381 horsepower – but even the highest equipment package never surpasses $70,000. It starts at $50,500.
Despite its affordable price tag—relatively speaking, of course—the Sequoia is prized for offering refined driving and upscale luxury for tens of thousands less than some of its competitors.
2022 Mirai (if you are a California driver)
According to Car and Driver, a lack of hydrogen filling stations makes it virtually impossible to own a fuel cell vehicle like the Toyota Mirai outside of California. The publication also laments Mirai’s $49,500 starting MSRP.
But if you live in the Golden State, and if you have the means, the sleek and twisty Mirai has an impressive 402 miles of range, which it achieves in just five minutes of fueling up. The fuel cell causes a chemical reaction between the hydrogen inside and oxygen from the outside to generate electricity — water is the only by-product, so it’s as clean as any other electric car.
Also, Toyota is throwing in free fuel for six years or $15,000, whichever comes first.
GR Supra — Any model year since its return in 2019 is enough!
It’s been several years since the GR Supra returned to the Toyota range after a nearly 20-year hiatus, and it wasn’t long before the Grand Tourer coupe proved why it was so sorely missed. Car and Driver gave the fifth-generation Supra a 10 in both 2020 and 2021. The 2022 model gets a 9.5 and the 2023 a nine.
Designed and produced alongside the BMW Z4 convertible, the two cars share many common parts and accolades. The standard 255 hp turbocharged four-cylinder offers plenty of power; but if you have the means, an upgrade to the 382bhp 3.0-litre BMW inline-six will show why the GR Supra is Toyota’s most legendary sports car.
The suggested retail price ranges from $43,540 to $63,280.
Late model Land Cruiser
The United States missed out on the 2022 Toyota Land Cruiser, and Forbes made light work of blaming it: poor sales. From its introduction in 2007 to 2020, the previous generation Land Cruiser had to scratch and claw to sell 3,000 units a year. But it was not for lack of quality.
A great vehicle, the Land Cruiser has always existed at the crossroads of elite luxury and muscular off-road capability. While it delivered classic Toyota reliability, the $85,000 starting MSRP forced buyers to shop at its lower-cost Lexus counterparts and the Sequoia, the latter of which is larger and offers comparable luxury and utility for $30,000 less.
However, Forbes cites the secondary market as the real adversary of the Land Cruiser, stating that “you can easily find low-mileage J200 Land Cruisers in perfect condition for $10,000 to $15,000 less.”
2022 Tacoma TRD Pro
The TRD Pro has been the flagship of Toyota Tacoma pickups, which MotorTrend has called the “undisputed king of the mid-range” for longer than we can remember.
Even with that pedigree in mind, Toyota still managed to make some impressive improvements for 2022 with one of the biggest upgrades in TRD Pro history. Virtually all of these improvements are designed with off-road driving in mind, further cementing the truck’s reputation as the fastest and most capable pickup on the trails.
The $67,505 MSRP isn’t cheap, but it’s more than justified.
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