Today’s ad Nice price or no dice Montero deplores the current crazy car market and positions Mitsubishi’s price as an exception to that current rule. Let’s see if we all agree with the logic.
Flipping cars is a popular pastime these days, although in the used car market the mantra is not so much “buy low and sell high” as “buy high and sell higher.” That seemed like the seller’s plan for last Friday 1981 Volvo 242 Turbo. Described as fully restored, that handsome two-door saloon had already sold for $19,750 on Bring a Trailer earlier this year. Now, eight months later, it’s being offered for an intoxicating $25,000. That flip plan didn’t turn you around enough, though, as the Volvo went down in a pretty decisive No Dice loss of 93 percent.
The idea of generic or ‘plain wrap’ products was a fad that started in the early 1980s and died a short time later. This practice was popularized by supermarket chains such as Kroger and was even parodied in the classic cult film repo man, where people ate from packets marked “FOOD” and drank cans of “BEER”.
Today’s seller 2001 Mitsubishi Montero Sport 4X4 seems to be re-using this practice, as they completely exclude the mention of the make or model of the car in the ad headline, opting instead to promote its specific value by stating:
GREAT RUNNING V6 SUV 4-WD UNDER 3500 IN THIS MARKET? ABSOLUTE!
Now it must be said that this Montero Sport is a bit generic looking, sporty base black paint, plain steel wheels and a brand name few people think of these days. Let me just say there’s nothing wrong with that.
Sold as the Montero Sport here in the US, this mid-sized SUV went through a number of different aliases in other global markets. Based on the company’s small pickup truck frame, the Montero Sport offered independent torsion bar front suspension and a coil-spring axle at the rear. According to the ad this a rocks V6 under the hood. That is mated to a four-speed Aisin automatic transmission and on-demand AWD.
According to the ad, this Montero has a modest 132,000 miles on it and comes with a clean title.
It also has a respectably clean appearance. The paint looks good and there seem to be no dents or rust bubbles under that top layer. It could all do with a cleaning and maybe a detail. But who among us couldn’t?
Inside, it’s an even better story with remarkably sleek-looking gray mouse fur trim in a cross-hatched pattern, accompanied by unfaded carpet and plastic. There is air conditioning, plus electric windows and locks, so it offers some comfort and convenience. And because it’s a 2001 model, it has airbags in the dash and wheel.
The seller describes the Sport as “a smaller and much more fuel-efficient version of the larger one.” but notes that it “comfortably accommodates 5 adults.” It is said to run perfectly and the transmission supposedly shifts flawlessly. The tires are also touted to have adequate tread.
The closing argument for the Sport is an asking price of $3,450, with the seller claiming you just won’t find anything like this at this price. Maybe that’s true, but given the seller’s request to request information instead of using the “email function” which states “You will find me friendly, informative and most importantly easy to talk to”, ask I wonder if this ad is just a trick for interaction and maybe something more?
What do you all think? Is this Mitsubishi worth that $3,450 asking, even if it looks a bit plain Jane? Or does that price ask you “Montero who?”
H/T to FauxShizzle for the hookup!
Help me with NPOND. Save me at [email protected] and send me a tip for a fixed price. Don’t forget to bring your Kinja handle.