Where would we be without Amazon? New parents in those early days will know all too well the importance of next day delivery.
If you’re sleep-deprived and inventory is at an all-time low, the retail giants have given us the prodigious ability to get essentials like diapers or formula right to your door in a matter of hours in some cases – a real godsend.
But now they’re taking it to the next level with the arrival of Amazon Prime Day. Over the years this sale has grown and grown and it is in this category of babies, children and toys that we have seen some of the most epic discounts.
Let’s face it, having kids is expensive. So whether you have a newborn or are looking for gifts for kids of all ages, maximizing the discounts where they come will never go unnoticed.
Baby gear is notoriously challenging to navigate, so we’ve made it as easy as possible by breaking down the best deals by category so you can check off your “to buy” list one at a time. Think of this as your whole baby gift list rolled into one.
When is Amazon Prime Day 2022?
For 2022, don’t miss the Amazon Prime Day sale taking place on July 12 from 12:01 AM to 11:59 PM on July 13.
Do you need a Prime account to get the deals?
It is vital that in order to take part in the Amazon Prime Day promotion, you must be a Prime customer. If you haven’t already joined, a subscription costs £79 per year (which makes it slightly cheaper) or £7.99 per month. But it’s not just access to one of the best sales of the year, you also get free and even same-day delivery, Amazon Video and Amazon Music, and access to thousands of books at no extra cost. Still not convinced? Try the free 30-day trial.
What kind of deals are there?
There are several offers to make the most of the bargains. You’ll find offers that last the duration of the 48-hour event (or until supplies last), offers of the day, and the more elusive lightning deals that may only be available for a few hours. For the latter type, check out our live blog for more information.
What deals on baby must-haves and toys were there last year?
During the Amazon Prime Day sale of 2021, you can get your hands on big names like Silver Cross, BabyBjörn and Hasbro with more than half off. Notable deals included aden + anais, Cybex, Mamas & Papas and Huggies with up to 61 percent off.
What deals can we expect this year?
Make the most of the sale to stock up on the items you’ll need now and later as your family grows. There are items for newborns, toddlers and children of all ages, including major brands.
Are there any offers now?
Yes. See below for the best.
Best Amazon Prime Day Stroller Deals
It is one of the most important investment items – so save your money and buy a stroller with a discount of up to 53 percent.
Silver Cross Clic strollercompact and portable one second foldable stroller from baby to toddler – used to be: £245, now: £163.79
Baby Jogger City Tour 2 Travel Stroller † Lightweight, foldable and portable pushchair – was: £264, now: £171
Baby Jogger City Elite 2 All-Terrain Stroller – was: £579, now: £350.99
Costatto Supa 3 stroller with footmuff – was: £224.95, now: £161.96
Baby Jogger Glider Board Buggy Board † For City Elite 2, City Mini 2, City Mini GT2 pushchairs and more – was: £79, now: £37.19
Baby Jogger City Tour 2 Double Travel Stroller – was: £484.00, now: £302.99
Mamas & Papas Flip XT3 stroller – was: £649.00, now: £483.99
Best Amazon Prime Day Cot Deals
The first step to a full night’s sleep is to ensure they have optimal comfort. Invest in a cot and mattress with discounts of up to 45 percent.
Mamas & Papas Baby Essential pocket sprung mattress for crib, nursery furniture was: £69, now: £47.79
BabyDan Carrycot Extra large bed size 60cm x 120cm – was: £119.27, now: £71.11
Kinderkraft Baby cot 3 in 1 LOVI, crib, travel cot – was: £74.90, now: £58.99
Chicco Next2Me Bedside table Baby bed – was: £171.14, now: £109.99
Nuby Sleep by Me Wieg – was: £150.00, now: £105.00
HALO Sleep BassiNest – was: £190.00, now: £133.00
Hauck Nightstand – was: £76.40, now: £50.39
chicco Next2Me Bedside Table Co-Sleeping Baby Cot – was: £171.14, now: £109.99
Best Amazon Prime Day car seat deals
Car seats are paramount to keeping your kids safe, but they don’t come cheap. Until now. Get your hands on hi-tech models from Cybex, Graco and more with up to 51 percent off.
Cybex Silver Solution X-Fix car seat – was: £149.95, now: £71.99
Graco Affix High Back Booster Car Seat – was: £80, now: £59.99
Silver Cross Simplicity Plus car seat – was: £185, now: £120.50
BRITAX RÖMER KIDFIX 2 S, car seats ISOFIX car seat – was: 199, now: £129.90
Chicco Unico Plus car seat – was: £222.74, now: £112.99
Cybex Silver Pallas 2-Fix, 2-in-1 car seat– was: £269.95, now: £133.15
Maxi-Cosi RodiFix AirProtect car seatISOFIX booster seat – was: £139, now: £118.15
Graco Slimfit All-in-One Combination Car Seat – was: £185.00, now: £114.99
Graco Assure Booster High Back Car Seat – was: £70.00, now: £46.99
Best Amazon Prime Day deals for baby proofing
Keep your little ones safe as they take their first steps with safety gates reduced by 40 percent.
BabyDan Fireplace Gate/ Configure – was: £117.59, now: £72
Hauck safety gate for doors and stairs – was: £46.65, now: £27.89
Momcozy retractable stair gate for baby – was: £49.99, now: £39.99
BabyDan Guard Me Automatic Retractable Safety Screen – was: £65.59, now: £43.20
LiviNGPAi retractable stair gate – was: £54.99, now: £39.99
Lemka Walk Thru Baby Gate – was: £54.99, now: £43.99
Best deals on Amazon Prime Day accessories
Baby carriers, muslin and more are all discounted this Amazon Prime Day.
Chicco ComfyFit baby carrier – was: £50, now: £31
aden + anais silky soft swaddles in motion 120 x 120cm 3 pack – was: £42, now: £38.91
BABYBJÖRN Baby Carrier Mini – was: £95, now: £90
Tommee Tippee sleeping bag for babiesThe original Grobag Snuggle – was: £23.49, now: £14.09
Bebamour Baby Carrier – was: £52.99, now: £33.61
Funki Flamingo wrap wrap – was: £49.99, now: £23.96
Tommeeâ€¯Tippeeâ€¯Baby sleeping bag for newborns – was: £22.99, now: £15.29
HALO Sleep Sleeping Bag – was: £23.50, now: £16.45
Best Amazon Prime Day Commodes, Activity Gyms, and Bouncer Deals
Get up to 48 percent off these nursery essentials.
COSTWAY 4-in-1 baby changing table – was: £128.95, now: £69.95
Babymoov Swoon Air – 360° high baby bouncer – was: £139.99, now: £87.99
Bright Starts Finding Nemo Ocean Lights Baby Activity Gym and Playmat – was: £74.99, now: £38.99
Baby Einstein, 4-in-1 Kickin’ Tunes Play Gym – was: £54.99, now: £33.00
Fisher-Price Rainforest Music & Lights Deluxe Gym – was: £65.99, now: £36.99
Fisher-Price Kick & Play Piano Baby Gym – was: £49.99, now: £27.19
Munchkin Bluetooth Enabled Lightweight Baby Swing – was: £199.99, now: £136.99
HOLA Baby Rattle Toy Set Activity Ball – was: £19.99, now: £11.17
Best deals on Amazon Prime Day bottles, formulas and diapers
Tommee Tippee Complete feeding set – was: £160, now: £47.49
MAM Easy Start self sterilizing anti-colic starter set– was: £45, now: £30.10
NUK Nature Sense Baby Bottle Set – was: £26.90, now: £18.83
MUM & YOU Premium Performance Nappychat Eco Diapers – was: £11.99, now: £7.95
Mama Bear Premium Diapers – was: £11.78, now: £6.71
dr. Brown’s Natural Flow Anti-colic Baby Bottles – was: £17.99, now: £12.05
MAM Easy Start Starter Set Bottles – was: £34.99, now: £22.00
Nuby UV Portable Baby Bottle Sterilizer – was: £155.00, now: £88.88
Philips Avent sterilizer – was: £114.99, now: £64.99
Best Amazon Prime Day Deals on Baby Gadgets
You can get a real bargain for baby monitors and breast pumps. Cubo gets up to 30 percent off, while Nanit and Motorola
Tommee Tippee GroEgg2 Digital Color Dressing Room Thermometer and Night Light – was: £28.99, now: £16.19
ONEFIRE Night Light Projector for Kids – was: £18.99, now: £11.99
Moredig Star Projector Night Light – was: £26.99, now: £14.44
Tommee Tippee Penguin Nightlight – was: £39.99, now: £21.49
Philips Avent double electric breast pump – was: £223.11, now: £169.99
Philips Avent manual breast pump – was: £44.99, now: £17.99
Medela Swing Flex Single Electric Breast Pump – was: £139.99, now: £79.99
Tommee Tippeeâ€¯Doubleâ€¯Electric Breast Pump – was: £169.99, now: £70.79
Motorola Ease 44 Connect – WiFi baby monitor with camera – was: £149.99, now: £71.99
Nanit Pro smart baby monitor and wall mount – was: £299.99, now: £212.79
Sense-U Respiratory Monitor for Babies – was: £109.99, now: £71.99
CuboAi Plus Wall Mount Smart Baby Monitor – was: £189.00, now: £132.30
Cubo Ai Sleep Safety Bundle – was: £289, now: £202.30
Best Amazon Prime Day Toy Deals
With all the thousands of deals to browse, we’ve simplified the selection process by cutting the infallible and most favorite games from the likes of LEGO, Playmobil, VTech and more by up to 84 percent.
Osmo – Coding Family Bundle for iPad or Fire Tablet – was: £79.99, now: £65.79
Nerf Elite 2.0 Echo CS-10 Blaster – was: £40.99, now: £21.49
Playmobil 70176 Volkswagen T1 camper vanfor ages 5 and up – was: £41.05, now: £30.95
Barbie Big City, Big Dreams Singing Barbie “Malibu” Roberts Doll – used to be: £29.99, now: £11.99
Barbie Care Clinic Playset – Ambulance & Deployable Hospital – Lights & Siren – was: £154.48, now: £23.99
Scrabble Junior Kids Crossword with 2-Games-In-1, 2-Sided Game Board- was: £20.99, now: £15.99
VTech KidiZoom Studio Video Camera for Kids – was: £69.99, now: £41.95
VTech 193853 Kidizoom smartwatch– was: £54.99, now: £27.19
PICTIONARY AIR HARRY POTTER – was: £24.99, now: £12.99
Banana Grams † Wordplay – used to be: £14.99, now: £9.99
Play-Doh Stamp ‘n Top Pizza Oven Toy – was: £21.99, now: £13.49
Hot Wheels Toxic Snake Strike Challenge Playset with Slime – was: £29.99, now: £23.99
LEGO 60198 City Freight Train Set – was: £179.99, now: £108.74
LOL Surprise! OMG Queens Fashion Doll Runway Diva – was: £179.99, now: £108.74
HengGL Baby Bath Bubble Toy Set – was: £24.99, now: £16.79