Cadillac joins three other automakers in using the NHL playoffs to skate to the top of iSpot.tv’s weekly rankings of the most-watched car commercials — the ads that have generated the highest number of impressions on national broadcasts and cable TV shows. broadcasts.
Four of the top five most-displayed automotive ads for the week of May 2 leaned on the first round of the Stanley Cup playoff series to find audiences.
Cadillac’s “Fortune Favors The Fearless” was #1. Hockey games delivered the second most impressions for the ad NBC Nightly News with Lester Holt† According to iSpot’s Ace Ruler research data, the very best thing about the ad was the car itself: the Cadillac Lyriq, the latest in the brand’s line of electric vehicles.
Meanwhile, the NBA playoffs remain a contender in the auto ad race. Both second-place Buick and third-place Kia received the most impressions for their respective NBA game ads. While Buick spread his spending across both NBA and NHL games, Kia went all in for basketball. Kia’s “Beachcomber” was the best-received ad of the week among Ace Metrix survey respondents, with an aggregate score of 6.5% above industry standards.
Rounding out the list were Infiniti and Lexus, both of which particularly impressed by hockey. The Lexus ad, “Drumroll, Please,” stood out this week with the highest brand similarity score on the list at 85% (the percentage of viewers who remembered it was a Lexus ad after watching it).
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Interruption Rate: 2.48%
Attention index: 101
Est. TV Expenses: $2,257,778
Interruption Rate: 2.36%
Attention index: 99
Est. TV Expenses: $2,854,063
Interruption Rate: 2.59%
Attention index: 93
Est. TV Expenses: $3,255,694
Interruption Rate: 2.37%
Attention index: 104
Est. TV Expenses: $1,031,908
Interruption Rate: 2.06%
Attention index: 108
Est. TV Expenses: $1,148,708
Data provided by iSpot.tvTV ad measurement for disruptive brands
* Ace Metrix automotive industry standards data measured over the past 90 days.
TV impressions – Total TV ad impressions for the brand or spot.
Interruption Rate – The rate at which the audience present at the beginning of your ad diverts attention before it ends.
Attention index – A comparison of your ad’s interruption rate to your specific media placement. The attention index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV releases – Amount spent on TV broadcasts for the brand’s spots.