The Chevrolet division of General Motors Co. (NYSE: GM) has released its new Tesla killer. It will line up with all the Tesla killers released before it. One reason for this is that the electric Chevy Blazer won’t hit the market until next summer, when the electric vehicle (EV) market will be even busier.
One advantage of the Blazer is the price, which will only be $45,000. That rates it close to the Tesla Model Y and Ford Mustang Mach-E. Tesla and Ford have been on the market for months. They will suck up the demand for EV crossovers. The Blazer EV will be released in a very competitive market.
The Blazer shows how hard car companies are working to gain market share in the EV space. It also shows that some are late to the market. The Blazer EV is one of GM’s early EV models and will be released in a year. GM hopes people will pre-order the new vehicle. However, they can already buy something like this.
GM’s release of the Blazer EV also faces the challenge of supply chain hurdles. Even Tesla has had to slow down production because of this and is considered a master of the supply chain. Ford’s F150 Lightning, which will likely be the best-selling EV pickup, is also dealing with parts shortage issues.
Tesla cars may not be better than their eventual competition. However, Tesla was the first to hit the market and has been the leading seller of EVs in America for half a decade. In that time, it has also built a brand. When many Americans think of EVs, they think of Tesla. That’s another difficult problem for GM to overcome.
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