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Daytona’s Garage Mechanics Build Customer Loyalty

Daytona's Garage Mechanics Build Customer Loyalty

Now, “sinister” changes are being considered for one of the brand’s largest SUVs, including exterior tweaks and other tweaks to a Jeep Wagoneer or Grand Wagoneer, Dye said.

“We maximized all the things Mopar has available for the after-sales part of the vehicle,” said Dye. “Besides where Mopar has no parts, [we’re] finding the best available suppliers for the things our customers want. It’s meant to bring the customer back to the dealer.”

Another customization project on tap involves a 2014 Ram 1500, Dye said. A customer brought in a photo of an early 1950s Chevrolet pickup with a flaming design on which he plans to base the exterior look. He also wants a new leather interior to give life to the truck, which has about 80,000 miles on it.