Now, “sinister” changes are being considered for one of the brand’s largest SUVs, including exterior tweaks and other tweaks to a Jeep Wagoneer or Grand Wagoneer, Dye said.
“We maximized all the things Mopar has available for the after-sales part of the vehicle,” said Dye. “Besides where Mopar has no parts, [we’re] finding the best available suppliers for the things our customers want. It’s meant to bring the customer back to the dealer.”
Another customization project on tap involves a 2014 Ram 1500, Dye said. A customer brought in a photo of an early 1950s Chevrolet pickup with a flaming design on which he plans to base the exterior look. He also wants a new leather interior to give life to the truck, which has about 80,000 miles on it.
