In the spring of 2020, Canadian car dealers had cars and no buyers. Consumer confidence plunged off a cliff in mid-March as lockdowns, shutdowns and meltdowns led to the kind of slowdown we haven’t seen in our lives.
Heading into the spring of 2022, Canada’s car dealerships have buyers, but no cars.
To be fair, there are some cars, some SUVs, some trucks and even some vans. In fact, there’s enough that even with empty car dealerships, car sales fell by just 12 percent in the first quarter of 2022. levels we expect.
With limited supply, automakers have no reason to deeply incentivize vehicles. With no incentives and with costs rising throughout the supply chain, vehicle prices are rising. Have average transaction prices rose past $40,000† the typical car loan now costs over $700 a month and runs for seven years.
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In other words, while automakers are still teaming up to sell nearly 340,000 vehicles in Canada over the course of three months to get the year off to a good start, they can still make a lot of money.
But which car brands actually do the most volume at a time when volume is hard to come by?
10. Kia: 14,847, down 6 percent
It’s a common theme for almost every car brand under the sun – Kia doesn’t have enough of its in-demand products. The Seltos, Sorento, Sportage and Telluride range of commercial vehicles fell 21 percent in the first quarter. That’s more than 2,000 lost sales over the course of just three months. Kia nevertheless managed to gain market share thanks to increasing sales of two affordable members of the family: Forte and Soul. The duo rose 34 percent and accounted for a third of the brand’s first-quarter volume.
9. Jeep: 16,659, an 11 percent increase
Compared to the first quarter of 2021, no major car brand had a better start to 2022 than Jeep. In fact, in much of the Jeep range, sales exploded in early 2022. Excluding the nosed Cherokee (down 74 percent in the first quarter) and Jeep volume was up 33 percent in the first three months of 2022 . Wrangler plays the biggest part in the ascent of Jeep. Sales of the traditional Jeep rose 47 percent in the first quarter, a gain of more than 2,100 units.
8. Aries: 18,815, down 15 percent
Narrowly missed the title of Canada’s best-selling vehicle in the first quarter – Ford’s F-series sold just three units more than the Ram truck line – Ram’s No. 1 product nevertheless fell 15 percent in Q1. Commercial vehicles are a small part of the business at Ram. The ProMaster and ProMaster City account for 3 percent of Ram sales in Canada.
7. GMC: 19,619, down 17 percent
From a market share standpoint, GMC’s Sierra and Chevrolet Silverado twins ate a much larger slice of the full-size pickup truck in the first quarter of 2022 than in the same period a year ago: 40 percent, a three-point increase. . This is despite the fact that sales of the GM trucks, including the 22 percent drop in the Sierra, simply cannot keep up with recent standards. GMC also suffered from volume decline in other corners of the showroom: Acadia, Canyon and Savana. The full-size Yukons of the Terrain and GMC are happily on the rise.
6. Nissan: 20,540, down 13 percent
As the Rogue goes, so goes Nissan Canada. Unfortunately, Rogue’s volume is only half as strong this year as it was last year. For Nissan, that’s 51 fewer Rogue sales per day during the weakest quarter of the year. The Qashqai, known as the Rogue Sport south of the border, picked up some of the slack with a 73 percent improvement year on year. Sales of Altima and Maxima also increased. And Nissan added the Frontier back to the lineup after a one-year hiatus. But that wasn’t nearly enough to make up for the slump in Rogue’s sales.
5. Honda: 21,817, down 18 percent
Typically, Honda is Canada’s third best-selling car brand. On the plus side, the Honda Civic is still very secure in its position as Canada’s best-selling car. Unfortunately, Honda’s supply constraints caused the brand’s six-vehicle stable of “light trucks” to see a decline of 4,077 units in the first quarter. Hardest hit was the Canadian-made CR-V, which plunged 32 percent, representing a decline of 3,705 sales.
4. Chevrolet: 23,490, down 26 percent
For Chevrolet, 13 different products were sold at a slower pace early this year than in the first quarter of 2021. The declines were severe in some cases: The Spark’s halted 91 percent drop was worth 1,294 less sales, the Trailblazer’s With a 54 percent cut, Chevrolet lost 1,180 units, and the Silverado’s 12 percent slide by 12 percent cost Chevrolet 1,745 units. The Bolt, Camaro, Corvette, Blazer, Colorado, Express, Suburban, Tahoe, Traverse and Trax also all reported reduced volume. Can Q2 be better?
3. Hyundai: 26,692, an increase of 8 percent
Just two of Canada’s top 10 best-selling auto brands in the first quarter of 2022, and one of only six of Canada’s top 20 best-selling auto brands, Hyundai sold more vehicles in the first three months of 2022 than in the same period. year ago . Not only did Hyundai have enough product to do that, Hyundai got the job done, mainly thanks to an increase in auto sales. Year-over-year, the Elantra and Sonata combined for an additional 1,450 sales in the first quarter.
2. Toyota: 35,523, down 15 percent
It’s not necessarily an easy time to be a Toyota dealer. There aren’t enough vehicles to drive around showrooms that poured through more than 7,500 RAV4s and Corollas a month last winter. This year it was less than 4,900/month for the RAV4 and Corolla. But it could be worse. Despite a brand-wide decline of 15 percent year-on-year that is worse than the industry average, Toyota is actually gaining ground on the No. 1 brand. It certainly doesn’t hurt that while other brands are shedding truck sales, Toyota’s pick-up tandem is up 41 percent in the first quarter.
1. Ford: 41,369, down 22 percent
Ford’s first-quarter sales lead over its closest competitor was cut in half in 2022 when Ford’s flagship product, the F-series truck line, succumbed to the weight of supply constraints. Sales of the F-series fell 40 percent during the first three months of 2022, a loss of 12,000 sales for Canada’s best-selling vehicle. Keep in mind that even during the last prolonged slump in auto sales (the Canadian auto industry plunged 22 percent in the first quarter of 2009), F-series sales fell just 10 percent. Now, 13 years later, Ford’s bestseller – and therefore Ford itself – is having a hard time.