The first time Pierce Brosnan shows up as James Bond, he’s like his predecessor in a silver DB5. But with every new Bond comes a new car and this time it’s neither British nor right-hand drive. Among the many ubiquitous chase sequences, close calls and martinis shaken in “Goldeneye” and other Bond classics is a flurry of product placements, according to Business Insider. Like AMC’s paid inclusion in “The Man With The Golden Gun,” BMW’s marketing department had enough clout to get the hero into a German ride. The film was a great way to boost sales of the Z3, BMW’s first sports car since the 507 of the 1950s.
To say that Bond drove a German car is not entirely accurate, as the car was made in South Carolina, a first for BMW. according to Motoring Research. The car gets little screen time and doesn’t affect the plot. We see it has a parachute and Q tells Bond about its stinger missiles, radar and self-destruct system, but none of them deploy, but all the fun BMW parts have to wait for the next movie. The best product pairing comes later, though, when Nintendo released Goldeneye for N64, considered by many to be one of the best video games of the ’90s, if not always.