Financing a new car? The highest satisfaction score goes to Subaru

Financing a new car?  The highest satisfaction score goes to Subaru

Does Subaru offer the best financing? If you buy a Subaru Outback, Crosstrek, Forester or any other new 2022 Subaru model, how does Subaru’s backer compare to the other car brands? The Latest JD Power 2022 US Dealer Financing Satisfaction Study Reveals Subaru Motors Finance is: the number one rated car borrower in customer satisfaction.

JD Power Says Subaru Motors Finance ranks highest in overall dealer satisfaction with a score of 934, followed by Honda Financial Services (899) and Ford Credit (888). All three are above the car borrower average of 883. Toyota Financial Services is in fourth place with 883 points.

photo credit: Budds Subaru

The US dealer financing satisfaction survey in 2022 is based on the answers of 3,578 car dealer financial professionals. The survey, conducted in April-May 2022, measures car dealership satisfaction, which translates into satisfied customers buying a new Subaru.

JD Power says five key salesperson behaviors can mean the difference between winning dealers with excellent service or fading into the background.

2022 Subaru Forester, Crosstrek
photo credit: Budds Subaru

“Car loan sellers who exceed dealer expectations in areas such as responsiveness and expertise with loan programs generate dealer satisfaction scores that are as much as 190 points higher on a 1000-point scale than those who simply meet or miss dealer expectations,” said Patrick. Roosenberg, director of automotive finance intelligence at JD Power.

JDPower says, “Despite this massive competitive advantage, only 44 percent of salespeople manage to exceed dealer expectations.” Subaru’s lender goes above and beyond to make his customers happy.

The study says it’s more complicated than ever to win new customers in today’s car borrower climate. Subaru Motor Finance was way ahead of the other top car brands in customer satisfaction. Despite a combination of inflation, rising interest rates and continued low supply of new Subaru Forester, Outback and Crosstrek vehicles, Subaru had the highest score on financing satisfaction.

What about leasing a new Subaru car?

Ally Financial ranks first in dealer leasing overall satisfaction with a score of 942, followed by Subaru Motors Finance (940) and Ford Credit (906).

The JD Power study reveals that Subaru Motors Finance has the most knowledgeable, helpful and available salespeople for Subaru customers who finance or lease a Forester, Crosstrek, Outback and other new 2002 models.

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Denis Flierl has invested over 30 years in the automotive industry in an advisory role with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Checking out Subaru Report where he handles all models of the Japanese automaker. More stories can be found on the Torque News Subaru page. Follow Dennis on facebook, Twitterand Instagram.

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Photo credit: Budds Subaru