Ford Celebrates Achievements of Top 30 Auto Dealers with Chairperson’s Awards

Ford Celebrates Achievements of Top 30 Auto Dealers with Chairperson's Awards

Ford has celebrated the success of its top 30 auto and van sellers by announcing the recipients of the annual Chairperson’s Awards.

One of the most successful AM100 Auto Retail Groups Represented in the awards were TrustFord, Vertu Motors’ Bristol Street Motors and Macklin Motors divisions and Lookers.

Sarah Walker, Loyalty and E-Commerce Manager for Ford UK and Ireland, said: “Our dealers must consistently perform well in both the service and sales areas of the business.

“These winning dealers deliver an exceptionally high level of customer engagement, combined with equally strong sales and after sales performance, despite the challenging environment in which we operate. Congratulations to them all.”

Celebrating Vertu Motors’ success, PLC CEO Robert Forrester said: “It is fantastic that three of our dealers have been recognized in this way.

“The winning dealers are chosen based on real and honest customer feedback, which makes it all the more rewarding.”

Vertu’s Bristol Street Motors Bolton Ford, Kings Norton Ford and Macklin Motors Glasgow Ford all received the manufacturer’s highest award.

Dealer wins in the annual Chairperson’s Awards demonstrate delivering exceptionally high levels of customer service and satisfaction, combined with strong sales and after sales performance.

Franchisees had to perform well in the challenging environment presented as a result of the COVID-19 and supply shortages that recently led to the suspension of Fiesta sales in the UK.

Ford continuously conducts extensive research to assess exactly how customers feel about the quality of attention they receive from their chosen dealer, whether they are buying a new car or having their vehicle serviced.

Society of Motor Manufacturers and Traders (SMMT) H1 new car registration data released yesterday showed Ford was the best-selling brand in the UK in the first half of 2022.

Its Puma crossover was the second best-selling car of the H1 2022, after the Opel Corsa, with the Kuga SUV also in the top 10.

The full list of Ford Chairperson’s Awards in the car category was: Lookers, Chelmsford; Rates, Grays; TC Harrison, Derby; Bristol Street Motors, Bolton; Haynes, Maidstone; Nations, Liverpool; TrustFord, Tamworth; Bristol Street Motors, Kings Norton; TrustFord, Barnsley; Kircaldy, Edinburgh; CEM Day, Swansea; M53, Birkenhead; OMC, Oldham; Evans Halshaw, Kirkintilloch; Trowbridge-Ford; Pye Motors, Kendal; Macklin Motors, Glasgow; Pertwee & Back, Great Yarmouth; Richardsons, Humberside; and Priests, Chesham.

The full list of Ford Chairperson’s Awards in the CV category was: TrustFord, Stockport; Gates, Harlow; John Grose, Ipswich; TC Harrison, Peterborough; Viewers, Sheffield; Bridgend Ford; Essex Ford, Benfleet; TrustFord, Mallusk; Motus Commercials, Grimsby and Furrows, Shrewsbury.

Kerry Motor Works, of Tralee, and Michael Lyng Motors, of Kilkenny, emerged as winners in an automotive division of the awards presented in Ireland, while Spirit Ford and Colton Motors emerged as top performing commercial vehicle dealers (CVs).