Haartz celebrates its 100th anniversary in the soft top automotive industry

A 2018 Porsche 718 Boxster GTS is on display at the 110th Annual Chicago Auto Show.

When you think of convertible tops, you might think of cars like the Mazda Miata and the Porsche Boxster. However, you may not think about the company that made the soft top material for those cars. The name of the company is Haartz and it is celebrating its 100th anniversary in the soft top materials business.

I recently had a chat with Eric Haartz, the current CEO and third-generation owner of the company, to talk about automotive exterior materials and the evolution of the convertible top. View the details of our conversation.