General

Here’s What Cadillac’s New $300,000 Electric Sedan Will Look Like

Here's What Cadillac's New $300,000 Electric Sedan Will Look Like

The Cadillac Celestiq show car is a preview of an upcoming electric sedan for General Motors.

GM

DETROIT — General Motors on Friday previewed what its most expensive Cadillac will ever look like as the automaker tries to redefine the quintessential American luxury brand into a leader in electric vehicles.

The Detroit automaker unveiled a “showcar” version of the Cadillac Celestiq, an upcoming hand-built sedan that will cost about $300,000 or more when it’s expected to go into production in late 2023. Cadillac calls the vehicle its new “all-electric flagship sedan.”

The car marks a pivot for Cadillac in hand-built vehicles, which are typically reserved for high-end sports cars and ultra-luxury vehicles such as exclusive Rolls-Royce models. Cadillac aims to offer exclusively electric vehicles by the end of this decade.

The Cadillac Celestiq show car is a preview of an upcoming electric sedan for General Motors.

GM

GM has not released any technical details about the Celestiq, such as electric range, performance or other stats.

The vehicle will feature five interactive LED displays, including a 55-inch diagonal screen spanning the car’s front cabin; a “smart glass roof” with customizable transparency options; and Ultra Cruise, GM’s next-generation advanced driver assistance system that the company has said will be capable of self-driving in most conditions.

The Cadillac Celestiq show car is a preview of an upcoming electric sedan for General Motors.

GM

GM confirmed that such technologies will be part of the production car, but declined to provide additional details. The Wall Street Journal reported first the expected price and production of the Celestiq, which CNBC also confirmed through a person familiar with the plans and spoke anonymously as they were not made public.

A show car is meant to give a taste of an upcoming production car. Unlike a “concept car” that car manufacturers typically use to preview certain elements or design directions of a car or brand that may or may not be produced. Cadillac used a similar launch strategy with the Lyriq electric SUV, which recently went into production.

GM said designers took inspiration from well-known cars such as the pre-WWII custom V-16-powered “coaches” and the 1957 hand-built Eldorado Brougham.

The Cadillac Celestiq show car is a preview of an upcoming electric sedan for General Motors.

GM

“Those vehicles represented the pinnacle of luxury in their respective eras and helped make Cadillac the standard of the world,” Tony Roma, Celestiq’s chief engineer, said in a release. “The Celestiq show car – also a sedan, as the configuration offers the very best luxury experience – builds on that pedigree and captures the arrival spirit they expressed.”

GM is investing $81 million in its tech center in suburban Detroit to hand-build the upcoming Cadillac Celestiq. It marks the first time GM will produce a vehicle for commercial sale at its massive engineering campus in Warren, Michigan.

The Cadillac Celestiq show car is a preview of an upcoming electric sedan for General Motors.

GM