When it comes to reliable car brands, Honda is one of the most popular. Reliability is one of the many reasons why the Civic and Accord sedans are always high on the best-selling lists. Although Subaru has not yet reached Honda’s level of fame in the United States, it still offers a large selection of reliable vehicles.
These two automakers took the top positions in the Kelley Blue Book 2022 Brand Image Awards. Why is this award such a great honor, and how many categories have Subaru and Honda won this year?
All About Kelley Blue Book’s Brand Image Awards
Unlike many other rankings, these awards are not based on a car’s performance from the standpoint of professional car reviewers. Instead, Kelley Blue Book’s Brand Image Awards are awarded based on a particular car’s reputation with the average driver. Kelley Blue Book gathers the opinions of more than 12,000 consumers each year to find the winning brands in each category.
In addition, Kelley Blue Book uses annual Brand Watch Study data. This study centers on buyers’ enthusiasm for a car manufacturer, which plays a critical role in deciding which vehicles to view. The Kelley Blue Book Image Awards winners are divided into three groups: luxury brands, non-luxury brands and trucks.
Everything Honda and Subaru won in 2022
Honda was Kelley Blue Book’s top pick for the best brand overall, the most advanced, and the brand with the most value. Subaru took home the award for the best performing vehicles and was once again the most trusted car brand.
Styling was the only non-luxury category award that neither Honda nor Subaru won this year. That honor went to Dodge for its unique and exciting range of muscle cars.
Why Kelley Blue Book chose Honda and Subaru above the rest
According to Kelley Blue Book, the overall winning brand should be able to create quality vehicles with a wide variety of options for every driver. Honda currently offers two sedans, four SUVs and one truck. Honda is also one of the few automakers to have a minivan by 2022.
Hybrid models include the Insight, the CR-V Hybrid and the Accord Hybrid. You can even buy the fuel cell powered Honda Clarity if you live in California. Even the “worst” Honda has an impeccable cabin, low fuel consumption and spacious seats.
Kelley Blue Book says consumers trust Subaru the most, probably because of its exceptional reliability. Aside from the Ascent SUV, each of Subaru’s 2022 models has promising reliability ratings Consumer Reports† The long-term reliability of the WRX and BRZ has yet to be assessed.
The 2022 Subaru Crosstrek is currently the most reliable car in the lineup. It allows drivers to light off-road with confidence, and it always offers a smooth ride, regardless of the terrain.
Honda offers the greatest value because its vehicles come with many great features at an affordable price. For example, the cheapest new Honda is the Civic LX, which has an asking price of $23,365.
If your budget allows $3,000 more, you can get a better deal with the Civic EX. You get some more useful features and USB ports, plus a beefier 180 horsepower motor.
The Subaru WRX and BRZ sports cars offer a lot of performance potential. The WRX is one of the few AWD cars in its class, with a bold 271 horsepower BOXER engine under the hood. Both models are available for less than $30,000.
While performance is essential for many drivers, comfort is also required to fully enjoy the ride. Honda vehicles showcase the most modern cab designs built with quality components, especially in the higher finishes. Subaru used a little too much plastic to secure this award, but both brands are obviously still huge hits with consumers.
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