General

How the Ford F-Series Became the Best-Selling Car in 2008

Black 2008 Ford F-150

For most of the last three decades, the best-selling auto line in America was, oddly enough, a pickup truck, rather than a family sedan or SUV. The Ford F Series currently holds that honorable honour.

It’s no surprise that the best-selling car in America (as well as Canada) is Ford’s legendary F Series pickup truck lineup. The F Series significantly increased the productivity of the land from its humble beginnings in 1948 to what it is today, a truly reliable and powerful workhorse.

It has figuratively carried the burden of American workers for over a century. In addition, it represents the cutting edge of the pickup truck and created trends that other pickup truck manufacturers tried to emulate.

The 2008 Ford F Series is another example that contributes to the success of the F Series as a best-selling car. Those sales estimates include not only the F-150, but also Super Duty platforms and chassis cabs for commercial use. The half-ton F-150, on the other hand, has always accounted for the lion’s share of those numbers.

Last updated in 2004, the F-150 is suited to the modern pickup truck consumer, who will use a pickup truck for commuting and family transportation just as much as it is for hauling wood or trailers. The overwhelming popularity of double cab trucks over standard and extended cab models demonstrates this.

The popularity and sales of the Ford F Series in 2008 were all due to the Ford F-150. Let’s see why consumers loved the 2008 Ford F-150 so much.

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The spacious and high-quality interior of the Ford F-150 is comfortable and attractive

Most 2008 Ford F-150 models have a standard 40/20/40 split bench seat with a front column switch that seats three people in regular cabs and six people in SuperCab and SuperCrew variants. Captain’s seats and a console switch are upgrades available on most finishes.

The front seats are somewhat flat but sufficiently firm and there is sufficient head and legroom. The extended cab is suitable for occasional adult use in the rear, but the double cab is much more suitable.

The 2008 Ford F-150 offers excellent comfort and space for passengers and also has a lot of storage space. The SuperCab and SuperCrew variants have more internal storage space due to a modular top rail system that can carry a DVD player and other accessories.

All Ford F-150 models also have oversized card slots in each door, while competitors have larger, more easily accessible console trays. To improve cargo volume and perceived mass, the top edges of the bucket have been raised 2.3 inches in the bed.

The Cargo Management System on the Ford F-150 also has enhanced functionality. Bins, crossbars, and adjustable cleats work together to make it possible to secure almost anything in the bed except a space shuttle. The F-150 has an actual payload capacity of over 9,000 pounds, thanks to the availability of three-bed lengths and two-box designs.

The quality of materials on the 2008 Ford F-150 varies significantly across trim lines. Rubber floor mats with hose outlet and solid interior are standard on the XL, but improving trim levels brings material upgrades such as two-tone leather seats and leather-wrapped interior elements on the Lariat Limited 2008 Ford F-150.

The dashboard and interior design of the basic versions are sufficient. Still, the addition of leather, wood, chrome and a center console-mounted shifter on the high-end models raises the bar for the luxurious pickup concept.

Strong build quality also tends to reduce interior noise, which is undoubtedly true with the 2008 Ford F-150. It also looks good and adds a touch of luxury. The 2008 Ford F-150 is quiet at all speeds, and wind and road noise is barely audible at highway speeds.

The 2008 Ford F-150 had better safety than other large trucks

All finishes of the F-150 come standard with anti-lock disc brakes; however, traction control is an option for some. The F-150 does not have side curtain airbags, but does offer trailer mirrors and a reversing camera as options, increasing safety through improved visibility.

Despite some of these flaws, the F-150 does well in the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute of Highway Safety Testing (IIHS). It receives a pristine five-star rating from the NHTSA, as well as the highest overall grade of “Good” from the IIHS.

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Numbers Don’t Lie: The 2008 Ford F-Series Sales Chat

The Ford F-series truck closed 2008 as the best-selling car in the nation for the 32nd straight year, despite high gas prices in the first half of the year and a poor economy in the second.

Total F Series sales, which include both light and heavy duty sales, reached 515,513 units. The F-series nevertheless sold the Chevrolet Silverado (465,065 units), Toyota Camry (436,617 units), Honda Accord (372,789 units), Toyota Corolla (351,007 units) and Honda Civic (339,289 units), despite a drop of 25.4% compared to a year earlier.

The introduction of the new 2009 F-150 improved F-series sales. In December, the 2009 F-150 accounted for 8,600 of total F-series sales, an 84% increase from November 2008.