General

Kia wins Ward’s ‘Best Interior’ Award for EV6

Kia

Kia’s continuous improvements are noticed by Wards Auto.

Kia has announced in a press release that its latest electric car has been named the winner of the prestigious Wards 10 Best Interiors & UX awards. This is the latest award the automaker has received as it continues to expand its ‘Plan S’ phase, which revolves around its dedication to EVs.

As a reminder, this is what the interior of the EV6 looks like:

kia

The people at Wards Auto consider factors such as design, material quality, fit and finish of said materials, ergonomics and value. For the first time, they’re throwing interface controls into the mix. This includes infotainment systems, their usability, the display itself and contributing controls.

2022 marks the first year that the 10 best interiors and 10 best UX awards are now one award, setting automakers a higher standard.

As for Kia, it couldn’t be prouder. “The EV6’s modern, bold design elements and interior solutions, carefully integrated with intuitive technology, reinforce Kia’s vision for the electric vehicle future,” said Steven Center, COO and EVP of Kia America.

They have moved more than 10,000 units since the EV6 launched in the US earlier this year. This latest award is a testament to Kia’s ever-evolving brand perception, as it does everything it can to stop being perceived as a cheap brand with a 10-year warranty.

Case in point? The EV6’s cousin, the Hyundai Ioniq 5, qualified as a finalist for the same award, but was not considered the winner. On the other hand, their luxury sister brand, represented by the Genesis GV70, takes home a 10 Best Award.

You can read about the other winners on the list here

[Images: Kia]

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