Lamborghini just posted its best biannual sale ever – Robb Report

Lamborghini posts the best half-year results ever

If we are to believe the Lamborghini clock, we may be reaching the top of a supercar.

The brand Sant’Agata Bolognese recently posted its best-ever first-half sales, with deliveries rising to a record 5,090 vehicles and profits rising nearly 70 percent to approximately $433 million (€425 million). Those numbers come as no surprise given shoppers’ unquenchable appetite for luxury coupled with supply chain easing. In addition, the Raging Bull had the momentum of a record-setting 2021. Rising sales are also enjoy Ferrarithe friendly competitors in Motor Valley, which just recorded a record second quarter with an impressive 3,455 cars delivered, for a gain of 29 percent compared to the previous year.

Lamborghini records best half-year results ever

The US accounted for 1,521 car deliveries.


But popular supercars beg an inevitable question: Does it all go downhill from here? According to a recent Reuters reportThere is reason to believe that the party may indeed be over soon, but not due to a lack of affluent buyers. The perfect storm a-brewin’ has more to do with messy global politics than consumer desire, especially an looming energy crisis that portends tougher times. Russia’s threats to cut off natural gas supplies to Western Europe have prompted Lambo to invest in the energy source in an effort to anticipate the potential shortage.

Lamborghini records best half-year results everLamborghini records best half-year results ever

SUVs are responsible for 61 percent of Lamborghini sales.


Fuel for the coming fire is the fact that Lamborghini’s lineup is at a crossroads of electrification, with pure V-10s and internal combustion V-12s facing their demise this year. The automaker has promised hybrid powertrains, mated to naturally aspirated engines, and an all-electric four-seat model by 2028. This could potentially throw a key in Lambo’s upward trajectory. Also, let’s not forget the other paradigm shift that has impacted the ultra-luxury market: SUVs. The once old-fashioned genre now accounts for 61 percent of Lamborghini sales. In addition, the first Ferrari crossover is expected to be unveiled in September and the tastes and tendencies of this very specific luxury consumer could change further.

If and when those dark days come, don’t be surprised to see 2022 go down in history as the year supercars enjoyed their brightest moment in the sun.

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