American automakers today don’t turn as many heads as they used to. Kelley Blue Book (KBB) released its quarterly Brand Watch report this week, providing insight into which brands shoppers considered most among mass-market, luxury and electrified vehicles.
Toyota took the top position of all brands in the mass market and reclaimed it from Ford, which divested the Japanese automaker from that position in the previous quarter. Prior to that, Toyota had held that position for nearly four years.
In the survey, 34 percent of buyers said they considered a Toyota vehicle, with the Camry, Camry Hybrid and Highlander receiving the most attention.
Ford and Chevrolet finished second, finishing the quarter with 32 percent and 30 percent, respectively.
The top three non-luxury models considered were the 2022 Chevrolet Silverado 1500, the 2022 Ford F-150, and the 2022 Honda Accord.
Those surveyed cited Toyota’s reputation for reliability as a key reason for considering the brand. Heads turned to Ram for safety and comfort, Honda for affordability and Dodge for driving performance.
Unsurprisingly, the SUV segment was the most popular, with 66 percent of respondents buying one. The top three SUVs shoppers have been looking for are the 2022 Honda CR-V, the 2022 Chevrolet Tahoe and the 2022 Dodge Durango.
The three-row Durango saw a 187 percent rise in interest over the last quarter.
In the luxury category, BMW was the most considered brand for car buyers, reclaiming Lexus’ rank.
In the first quarter, 21 percent of buyers considered a BMW vehicle, supported by the 3 Series and 5 Series sedans.
Cadillac jumped 5 percentage points to second with 18 percent, while Lexus was third with 17 percent.
The 2022 Cadillac Escalade was the most highly regarded luxury vehicle for the quarter, rising 171 percent in the last quarter. The 2022 Buick Enclave came in second, while the 2022 Tesla Model 3 came in third.
Acura scored highest among buyers for reliability, Volvo for safety, Mercedes-Benz for comfort, BMW for driving performance and Buick for affordability.
The recent spike in gas prices has been a boon for electrified products, from mild hybrids to battery-electric vehicles. One in four respondents indicated that they would buy one.
Toyota also finished first in this category with the 2022 Toyota RAV4 Hybrid.
After that, buyers were interested in the 2022 Ford Maverick with the hybrid engine. In third place came the 2022 Tesla Model 3, the entry-level sedan from the EV maker.
For all-electric vehicles, Tesla’s Model 3 and Model Y SUV were the most considered, followed by the new 2022 Ford F-150 Lightning pickup truck, which went on sale this year.