Mercedes-Benz enjoys best year ever in India

Mercedes-Benz enjoys best year ever in India
NEW DELHI: German giant Mercedes-Benz points to strong demand in the luxury car space and has said it is awaiting orders of more than Rs 3,500 crore in India with more than 5,000 cars yet to be delivered as the company expects its best-ever sales in the country this year thanks to strong double-digit growth.
Santosh Iyer, VP (sales & marketing) at Mercedes-Benz India, said the luxury car buyer storm remains strong, fueled by a number of factors, including pent-up demand and higher disposable income due to less spending on travel and shopping in the US. the past two years that have been hit hard by Covid restrictions and lockdowns.
“The India story remains strong and we hope to surpass all previous records this year,” Iyer told TOI as the company drove the C-Class sedan priced between Rs 55 lakh and Rs 61 lakh (ex-showroom).
At its peak, the company had sold 15,538 units in 2018, although the number has since fallen, first due to the economic slowdown and then due to the Covid slowdown and semiconductor shortages.
Iyer said many of the company’s models are on a waiting list, and it has even stopped taking bookings for models such as the G-Class and the GLS-Maybach that cost more than Rs 1 crore.
“There is a painful waiting period and we are having a hard time explaining the situation to the buyers. For example, the A-Class has a waiting period of four to five months, the S-Class has a waiting period of three to four months, GLE from four months and GLS from eight to 12 months.”
Demand is coming from all over the markets not only from metros and bigger cities, but also from smaller cities like Guwahati, Surat, Ahmedabad and Chandigarh. “Among other things, we see a trend where people seem to reward themselves with new vehicles for achieving strong business results. Professionals such as doctors and architects have also bought luxury cars.”
Iyer also said a younger purchasing population is also behind the rise. “Even for a model like the S-Class, the average buying age has dropped from 42-43 years ago to 38 years now.

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