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Mercedes design chief teases Maybach SL concept, promises opulence at its best

Mercedes-Maybach SL comes as part of the brand

Mercedes-Maybach SL is designed for customers who desire a refined luxury driving and design experience, claims Daimler AG design chief.

Through : HT Autodesk

Updated on:
May 23, 2022, 6:30 a.m.

Mercedes-Maybach SL is part of the brand’s strategy to focus on high-end larger cars. (Image: Instagram/Gorden.Wagener

Design chief Gorden Wagener of Daimler AG has teased the Mercedes-Maybach SL online via an Instagram post. This will be the next big model of the Maybach sub-brand. It will probably hit the market in 2023 and will also accompany the Maybach EQS. it seems that the luxury German car brand is continuing to renew its product portfolio.

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While posting the image on social media, Wagener has written that this is a glimpse of the Mercedes-Maybach SL concept, revealing more about future opportunities for the car company’s most exclusive brand. He also said the Mercedes-Maybach SL is designed for customers who want a refined luxury driving and design experience. Obviously, the car promises opulence at its best, just like any other Maybach badge model from Mercedes-Benz.

The teaser image doesn’t show much about the car other than a glimpse of the hood, grille and windshield. The Maybach logo is subtly printed on the hood, while the signature red and black color theme is visible. The front grille also carries the signature Maybach styling with chrome trim and vertical slats, along with Maybach lettering. Other than that, the image doesn’t reveal anything substantial about the car.

The Mercedes-Maybach SL is part of the Maybach model range, in line with the German luxury car brand’s strategy to overhaul its product portfolio to become the world’s most valuable luxury car brand. The automaker plans to put 75 percent of its investment in larger and more expensive luxury vehicles with higher profit margins.

Under this strategy, Mercedes-Benz is likely to phase out the compact models gradually. The car brand aims to reduce its luxury portfolio from seven to four models. However, the automaker has yet to confirm which entry-level models will disappear under this revision strategy.

Date of first publication: May 23, 2022, 06:30 IST