Mini Cooper Electric Car Ad Contains Chaotic Map

Mini Cooper Electric Car Ad Contains Chaotic Map

Photo: Johannes Eisele/AFP via Getty Images

Imagine waking up in your house in Bed-Stuy on a beautiful Sunday morning and needing to do some shopping. you jump in you Mini Cooper electric hardtop™ and drive an estimated 16 to 40 minutes — depending on traffic — to stop at a hardware store near Barclays Center. (You just can’t get enough of Atlantic Avenue!) You spend about 15 minutes looking for a parking spot before walking 10 minutes from your parking spot to the store. You get a pack of drywall anchors and then walk back to your car. Then drive another 12 to 30 minutes over the Manhattan Bridge into Manhattan to drop off your Soho dry cleaners – park, walk again, walk back – before your stomach starts to rumble. Time for a delicious snack. So you decide to get something from Stuyvesant Town – because everyone in New York knows that the Chipotle at East 17th Street has the absolute best takeout – 9 to 28 minutes before you take the FDR Drive to Williamsburg Bridge and come back home 20 until 50 minutes later. You need to find a parking space again, and so your incredible Stuy Town Chipotle bowl gets cold.

This is the nightmarish 14-mile trek through New York City that takes an estimated two to four hours of travel time (if you’re lucky), as suggested in an ad for Mini Cooper’s electric car. The idea is to show you that you can “do all your shopping” with “enough cargo left”.

Another way to do your shopping in New York City with plenty left over is to walk around your neighborhood. Near your home point, drop off your clothes at one of two dry cleaners, pick up a bagel at BK Bagels, and visit a local hardware store, all within a few blocks. But how do you end up in traffic?