General

Only America’s best dealers sell the Ineos Grenadier

Only America's best dealers sell the Ineos Grenadier

Despite the high demands, willing dealers will have to make a significant investment to become a supplier of Ineos vehicles. Clark doesn’t give an exact amount, but notes it’s in the “low six numbers.” That doesn’t include other changes, though, such as renovations, branding, and perhaps additional real estate.

“We are very aware that they have a very positive business case. If they make money, they are much more likely to deliver great customer service with their A-team,” he adds. Most authorized Ineos dealers are located in the US and Canada, and Clark expects 35 dealers across the two countries. Mexican consumers will be taken care of by one or two retailers.

As a reminder, reservations can be made on the company’s website and require a $450 refundable deposit. Three models will be made available; the base Grenadier ($59,600), and the Trailmaster and Fieldmaster ($67,376). However, we wouldn’t be surprised if this is updated upon arrival.

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