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Spectrum Reach Campaign for Car Dealer Wins Advanced Advertising Innovation Award for Best Use of Multiple Platforms

Spectrum Reach Campaign for Car Dealer Wins Advanced Advertising Innovation Award for Best Use of Multiple Platforms

A campaign for Roger Beasley Hyundai, created by DR Advertising and submitted by Spectrum Reach, won the 2022 Advanced Advertising Award for Best Use of Multiple Platforms.

The dealer campaigned with a public-based data-drive multi-platform approach in its Austin market, while taking a more traditional approach in San Antonio. The campaign in the Austin market generated 342% more visits to the Roger Beasley Hyundai website and 72.2% more conversions.