Every few years, the design team of video game developers Polyphony Digital invites a new crop of manufacturers to design cars specifically for their iconic racing game series, Gran Turismo† In 2014, it was Infiniti’s turn, and the automaker responded by creating one of its most stunning designs to date. With flowing lines and race-ready aero, the Infiniti Vision Gran Turismo featured a 4.5 liter V8 engine with hybrid technology and an almost perfect 45:55 weight distribution between the front and rear. It is designed purely for the track, with a particular focus on optimized aero to provide plenty of downforce at high speeds.
Initially, the concept was only unveiled in digital form, but in 2015 Also Infiniti unveiled a real-life version at the Shanghai Motor Show. Unfortunately, the show car was not functional, but it nevertheless attracted a lot of attention. Too bad the brand never developed a road-legal version, even if only once. Infiniti would do well to learn from its old rival Lexus, who lost money on every LFA sold, but in doing so it generated a huge amount of publicity for the brand and attracted more consumers to its main vehicles. Infinitis declining sales pointing to an urgent need to revive the brand image, and finally taking the plunge and making a low-volume halo car could help draw attention back to Nissan’s struggling luxury arm.