Genesis has just unveiled the interior of the X Speedium Coupe, an electric concept car originally presented to the public at the renowned Pebble Beach Concours d’Elegance. The event is world famous for presenting the world’s most beautiful, rarest and exotic cars; so Genesis has chosen decent market entry for the X Speedium Coupé. There, the Genesis X Speedium Coupé stood out thanks to its extraordinary design elements, technical features, first-class materials and stunningly elegant exterior.
For far too long, European brands dominated the luxury car market. It’s not for nothing that industry experts predict that the old continent will be responsible for 39 percent of the market’s growth. In recent years, however, pioneering stars from Asia such as Genesis and Lexus have taken global markets by storm. Genesis, for example, is a luxury vehicle division of Hyundai Motor Company that has built a rich and extravagant identity in a short time and has won countless international fans. Gearheads does not consider the G90 a worthy opponent of the Mercedes-Benz C-Class for nothing. But instead of basking in the glory of the G90, Genesis came up with an even more spectacular proposition: the X Speedium Coupé. Since April, when the Genesis X Speedium Coupé was unveiled to the public at Genesis House New York, car enthusiasts and industry experts have been eagerly awaiting the interior and overall design. There is no doubt that the premium cabin did not disappoint. But with so many advanced features and exceptional elements that evoke strong emotional responses, it is difficult to select one remarkable element. Yet this is the best feature of the Genesis X Speedium Coupé.
“The Beauty of White Space”
Modern consumers denounce conspicuous consumption and are shifting towards a more minimalist lifestyle. This trend is even reflected in architecture, design and fashion. Think of Helmut Lang, whose practical, elegant and simple garments radiate a clean aesthetic. But in Japan and South Korea, this trend has matured over time. Rei Kawakubo and Goen Jong are just some of the Asian designers who apply this aesthetic in fashion. Of course, the local auto industry is no different, so Genesis’ choice for the interior of the X Speedium Coupé is not surprising.
The interior reflects the brand’s ‘Beauty of White Space’ design philosophy, which is inspired by Korean architecture that is minimalist and elegant, but underlined by strong design features. For example, the asymmetric cockpit has a driver-facing dashboard where the instrument panel and center console surround the pilot. Meanwhile, the curved touchscreen and infotainment controls seem hidden from view, but they were perfectly positioned to increase the driver’s visual awareness while driving. Another striking feature that emphasizes this concept of minimalist beauty is the color palette. Interestingly, the driver’s seat is Pinegrove Green, while the co-pilot area, dash and rear seat are dressed in a contrasting shade of Monterey Gold.
“The interior reflects the design ethos of the Genesis “Beauty of White Space” brand, which suits a variety of luxury lifestyles and adds to the appeal of the dynamic GT,” said Genesis Chief Creative Officer Luc Donckerwolke.
How the X Speedium builds a premium experience
There’s more to the Genesis X Speedium Coupe than meets the eye. Gearheads who go beyond the beauty of its minimalist design will find this is a car that stands out for its incredible technical features and fantastic details. Premium materials have been used to communicate unique finesse and usable durability, and this can be seen in the selection of vegetable-tanned leather and a cutting-edge breathable grain leather. The vegetable-tanned leather is chrome-free and treated with citrus fruits and mimosa. Meanwhile, the upper part is lined with breathable grain leather, which: according to Genesis was manufactured with less water and chemicals. Also, the steering wheel uses leather cutouts rescued from the car seat materials and woven together. Another feature that demonstrates the brand’s commitment to sustainability is the fact that the threads used for the finishes are made from recycled plastic.
Apart from promoting sustainable practices, the Genesis X Speedium Coupé impresses with its advanced technology. For example, the new sound architecture was co-created in collaboration with sound master Guk-il Yu, the leader of Metal Sound Design; so the driver and passengers will enjoy the music that comes from the strategically placed midrange speakers, tweeters, woofers and subwoofer.
Genesis goes beyond minimalism and embraces luxury
It’s clear that the exterior is just as stunning as the interior, exuding the same level of premium craftsmanship. The grille-free front clearly indicates that Genesis has entered the EV era. Meanwhile, the full-width elongated lights reinterpret the Crest Grille. Elsewhere, the metallic emerald shade, Inje Green, is an ode to the mountains surrounding Korea’s acclaimed Inje Speedium racetrack.