With me Thule thinks first of roof racks to secure my bikes to the car and drive to faraway places. But of course Thule makes a lot of equipment for cyclists that goes beyond all different types of bike and sports equipment carriers, now including adventure luggage, bike travel bags, car roof tents, bike trailers, child bicycle seats and various trailers. And now they’re adding two more new categories of rear racks to get some of our favorite riding buddies to the trail, too: child car seats and dog transport gear for both car and bike.
Thule car seats and dog transport
The Thule Group today announced plans to expand into child car seats and dog transport solutions, both in cars and on bicycles, at a financial analysis and strategic planning event in Hillerstorp, Sweden, where the company was founded in 1942. historic growth over the past few years “reinforced by pandemic caused” staycations“, flexible supply chain management and “strong in-house manufacturing”, Thule is going bigger.
By leveraging their strong position in the Active With Kids category (12% of their 2021 sales), they aim to provide more options for outdoor customers who now have more dogs and involve their growing families more in their sports and travel.
†Both categories are characterized by attributes that are a good fit with the Thule Group organization and the Thule consumer brand“says CEO Magnus Welander. †Products that enable active living, with technical content that focuses on safety and ease of use and where consumers are willing to pay for premium products designed by brands with a strong quality and sustainability profile.†
Car seats for children
Child car seats is a pretty logical step, as Thule is already the market leader in children’s bike trailers after purchasing Chariot years ago and is one of the top 3 in the field of child bicycle seats worldwide. And with a strong focus on safety, it could ensure a smooth transition from home to their stroller to car. Expect infant and toddler car seats in Europe in the fall of 2023 and North America a year later.
Dog trailers & car transport
And for your other babies – the fur baby variant – Thule plans to adapt their current bike trailers to allow you to transport your dogs on a bike at various prices, whether you’re going on an adventure or commuting to the office now that you and your boss realize that you there you can also be happier and more productive at work with man’s best friend.
In the car, from spring 2023, there will be a wide variety of ways to safely transport your dog – think simple leash and harness solutions or completely safe dog cages for larger cars and SUVs.
†With an ever-growing interest in dogs and with dogs becoming more and more family members, we are confident that the market for premium car and bicycle dog travel products will grow in the coming yearsWellander says.
Thule also reiterated their ambitious long-term sustainability goals that are on track to cut their absolute greenhouse gas emissions by nearly half between 2019-2030, run all offices and manufacturing on 100% renewable energy by 2030 and reduce the emissions of the reduce upstream material inventories & downstream deliveries by 28% in the same time frame.
Knowing more? Then go all the way to Thule Capital Markets Day to break down.