For many car manufacturers, printing the make, model, and trim on the back of a car an afterthought. They grab some silver letters, slap a few words (or some alphanumeric gibberish) on the trunk lid and call it a day – simple, right? But some automakers are going further and designing badges that really stand out from the pack. What is your favorite?
Today we are talking about badges and what makes one worthy of greatness. Is it the shape? The placement? Does the badge just read something so absurd, so Outside, that it deserves a spot at the top just for text? This is your chance to make your case and convince the jury (me) of your convictions.
A solid contender for the title of Best Badge would be the Mitsubishi Delica Star Wagon. Sure, it blurs the lines between insignia and sticker a little, but we’re only talking about the little text on the hatch indicating the model and trim – for these purposes it counts. Especially since that text reads Star Wagon Turbo-Dan incredible set of words that sounds more like the name of a Stellage than a car. It regulations†
But the Star Wagon badge is still common text† To find something that really deserves the title of Best Badge, we have to look to Toyota – and the new Supra. Yes, the current Supra badge is just a reworking of the old nineties wordmark, but it’s a masterclass in updating an iconic design. It’s cleaner, more symmetrical and more appealing to the eye, but still recognizable as that classic Supra design.
My pick for the best car badge goes to the A90 Supra, but what’s yours? Leave your suggestions in the comments and we’ll round up our favorites tomorrow.