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Which non-car company would make the best electric cars?

Which non-car company would make the best electric cars?

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Electric cars are so hot right now, and why shouldn’t they be? They are comfortable, efficient and (usuala blast to drive† But for the companies that build them, EVs can be so much more: a gateway to new markets, a testbed for new technology, or perhaps an entirely new product line.

Apple has jump on the non-automaker-making-cars-train already, and Sony has released not a but two EV concepts† It makes sense: Both companies have decades of experience in electric motors, batteries, and user experience — the latter of which could be the biggest differentiator between brands in an increasingly crowded EV market. It makes perfect sense for them to swing in front of electric car gates. (That’s also what the British appliance company made) Dyson’s foray into car manufacturing seem compelling not much seems to be happening lately.) What other companies should participate?

Pictured: The Apple car, as portrayed perfectly by Jalopnik's own Andy Kalmowitz

Pictured: The Apple car, as portrayed perfectly by Jalopnik’s own Andy Kalmowitz
IllustrationAndy Kalmowitz

A non-automotive company entering the EV market could bring something new and unexpected To the table. Most EV makers have spent decades building conventional cars at this point, and the core concept of how they design vehicles is unchanged. What else could a newcomer design without old ways holding them back?

My choice for a non-automotive manufacturer that should be building electric cars is an odd one: Fender. I know, the guitar maker doesn’t have the same experience with motors and batteries as other car-curious tech companies, but listen up. I think I’m onto something.

Do you remember the Fender Edition Beetle?  Pepperidge Farm remembers.

Do you remember the Fender Edition Beetle? Pepperidge Farm remembers.
PhotoFender

Fender has existing relationships with traditional car manufacturers, who can provide advice on the unique challenges of building a car. That would leave the company free to focus on one of the most important parts of the EV experience: how an electric vehicle feels. How you experience it, mainly through one core aspect of a car – sound

Sound is an integral part of traditional ICE carsand EVs are no different† Fender has decades of experience fine-tuning sounds and they replicate in a fully electronic format† It’s the perfect company to make EVs sound nice – that’s half the battle to make them to feel pleasure.

My pick for a non-vehicle maker that should get into the EV game is Fender, but what’s yours? Leave your best ideas in the comments, and we’ll pick our favorites on Monday.